Search engines are more sophisticated than ever, but that doesn’t mean that SEO services have to be so mysterious and
As a trustworthy marketing partner, we can help you make sense of the noise around SEO, and create an understandable plan that generates tangible results.
Technical SEO is what most people think of when they think of SEO.
It comprises various approaches to the technical implementation of a website that induences search indexation and rankings. These include, but are not limited to, HTML markup, mobile optimization, and schema markup.
Onsite SEO relates to the quality and relevancy of site pages for terms. It includes topical authority, content quality, cross-linking of pages, image SEO, etc. Onsite SEO is considered one of the easier aspects because you can more easily create and edit these elements of your own website.
Offsite SEO relates to developing and managing links coming into your website from other web sites.
This SEO focus area includes evaluating link quality and diversity in order to remove toxic links and build new, healthy links to your website in a natural way. It can also include generating reviews and/or mentions on other industry websites.
What does SEO success look like?
SEO places your business in front of prospects by increasing your visibility in the search engine result pages (SERPs).
People are already searching for solutions on Google and Bing. We’ll help you show up in the search results, convert those people to website visitors and qualified prospects.
Better visibility & rankings in search results
What do our services include?
Keyword research and competitor analysis
Technical SEO Services to ensure that your site can be crawled and indexed by search engines
Onsite optimization for CTA placements and increased engagement
Content strategy, planning, creation, and publishing
Analytics tracking and goal setting (Google Analytics, HubSpot, Databox)
Position tracking & estimated search volume dashboard
Monthly updates that reflect performance / progress for the campaign
Link Building - obtaining quality links from related websites and online resources to increase website authority and exposure
Our SEO services may also include:
Site Audits & Research Projects
Google Manual Action & Penalty Removals
Voice Search Optimization
Why Choose Knowmad as your SEO Agency?
We understand that traffic without conversions isn’t valuable to your business.
We have proven results - see our case studies »
We bring the tools and experience needed to solve your SEO challenges, reducing your risk and letting you focus on the bigger picture.
We don’t waste time on irrelevant keywords.
We utilize a data analytics to ensure our SEO processes are solid.
We are easy to work with and become part of your team.
Why Work with Ignite Visibility Over Other SEO Agency?
Today, SEO has evolved into a complex strategy made of many moving parts that must work together as a unified brand experience. Brands also need to optimize for new features like voice search and featured snippets and ensure that everything is set up properly on the technical side.
What’s more, factors like authority and credibility are becoming increasingly critical to search performance, which means you’ll also need to include reputation management in your SEO strategy.
Ignite Visibility listens to your business goals, gets to know your brand identity, market, and competitive landscape and uses those insights to develop a custom strategy that gets you where you need to go--and beyond.
Here’s more about what sets us apart from other SEO companies:
Our low employee-to-client ratio means clients get more attention.
Our SEO experts believe that a successful strategy starts with a deep understanding of our clients’ challenges, objectives, and target audience.
Keeping our employee-client ratio low, allows us to dedicate more time to each account, allowing us to build out an SEO strategy that aligns with your brand values and audience intent.
Clients are paired with a dedicated specialist who continuously monitors keyword performance, industry trends, and the competitive landscape, so we can quickly identify and act on opportunities as they emerge.
Ignite SEO services include weekly or bi-weekly calls
We won’t bill you for service, then drop off the map. We value our client relationships, as they allow us to ensure we’re on the right track and working toward the right objectives.
We’ll let you know how things are going on a weekly or biweekly basis, and explain our processes in accessible terms, not jargon and buzzwords.
These regular check-ins ensure clients stay in the loop. We’ll share what’s working, where we can improve, and work together to ensure the strategy is moving in the right direction.
We use comprehensive strategies -- and we’ve got the case studies to prove it.
We’re more than an SEO company.
When you partner with us, you’ll gain access to a team of experts with a holistic understanding of the digital marketing landscape, and how SEO services integrate with social media, content marketing, public relations, and conversion rate optimization.
On the paid side, Ignite Visibility manages $60M in ad spend annually, making us uniquely positioned to drive results across multiple channels.
If you’d like to see the numbers, we’ll gladly share case studies that prove we’re for real.
Customized and transparent reporting
One of the most critical factors in choosing an SEO company is how they measure campaign performance. While some SEO companies apply the same generic reports to every account, Ignite Visibility builds custom reports based on the KPIs that matter most to your organization.
What’s more, we’re always fully-transparent in our reporting, offering regular updates for keyword performance, user behavior, rankings, and website performance.
We’ll always keep you in the loop, so you know exactly where your website stands as well as what steps we’re taking to improve performance.
Ignite Visibility’s SEO services offer a comprehensive approach to increasing your website rankings by optimizing on-page performance, backend issues, and developing an SEO-friendly content strategy that speaks to your ideal audience.
We’ll start by fixing the technical errors, ensuring crawlers can easily navigate through your website, so more people can find you.
From there, we’ll perform a deep dive using a variety of tools to identify the best keywords in your niche, and help you implement them in a way that drives sales.
For brick-and-mortars, increasing your search performance can dramatically increase the amount of foot traffic to your physical location.
With our local business clients, our primary goal is getting them on the map so they can capture more high-intent customers performing “near me” searches.
We’ll first focus our efforts on optimizing your Google My Business profile and establishing consistency across all existing business listings. Once everything is set up correctly, we’ll focus on building citations and developing a review generation strategy for building credibility with customers.
As your company expands into global markets, you’ll need to develop a strategy for connecting with local audiences in their native language.
While you might be able to translate some SEO content, understanding the search intent of foreign language queries, or which terms users enter to find information is incredibly challenging.
Ignite Visibility specializes in multilingual and multiregional SEO strategies, allowing our clients to deliver engaging experiences regardless of location or language.
Digital PR & Link Building
Brand reputation is becoming a bigger piece of the SEO puzzle, thanks to factors like Google’s initiative to fight fake news, and their commitment to serving users the most relevant answers to their questions.
Because relevance tends to favor big names, links from high-ranking websites, niche directories, and authoritative sources are key to rising through the search rankings.
For organizations that could use some guidance, Ignite Visibility offers SEO consulting services designed to help clients develop, implement, and optimize an SEO strategy.
Our e-commerce SEO services aim to help brands attract qualified customers and set the stage for increased conversions.
We’ll address technical issues, optimize descriptions, and improve your internal linking structure to encourage browsing. Additionally, we’ll apply structured markup to help search engines better understand your site, focus on building a memorable brand, and develop a review generation strategy to build consumer trust.
How Does SEO Work?
Generally, an SEO company boost rankings for a website by making sure it is technically correct, offers relevant content which the search engines what to rank, pages are optimized for the keywords users search for and by getting links to the website.
What Does an SEO Company Report Look Like?
SEO reports are based on the business model and goals of the business.
A reputable search engine optimization company will provide you with a monthly report. The contents of that report will depend on the nature of your business, as well as the length of time a given campaign has been in progress.
If you’re running an e-commerce site, you can expect to see a report that shows your conversions. On the other hand, if you’re running a “newsy” website, your report will focus more on traffic trends.
As a rule of thumb, though, SEO firms provide reports that show how well your site ranks for keywords related to your business and keyword growth over time, changes to rank over time, traffic patterns, and goal reports.
A few key reports to look for include:
Increase in ranking for top keywords
Earned high-quality links
Conversion rates by channel
Click-through rate for top pages
4. What Is SEO Consulting?
SEO consulting is when a business hires an agency or person to direct them on how to best optimize their websites.
Generally, an SEO consultant is an expert who creates consulting documents and walks the client through specific strategies.
5. How Does an SEO Company Integrate SEO With Social Media?
SEO and social media are tied closely together. When a blog is created to rank in the search engines, that same blog will be shared and advertised on all social media websites.
More social shares and returning users generally help a web page rank better. It is important to integrate the two.
6. What are Some Facts About Search Engine Optimization Going Into 2020?
Getting ranked number one makes all the difference. The #1 result in Google’s organic search results has an average click-through rate (CTR) of 31.7%, and the #1 organic result is 10x more likely to receive a click compared to a page in #10 spot.
72% of searchers will select organic over a paid listing in the Google search engine results. (Moz)
Organic CTR for positions 7-10 is almost the same. (Backlinko)
The average cost of search engine optimization in the US is between 2,500 and 5,000 per month or per project.
In most cases, search engine optimization beats PPC and social media marketing in lead generation.
Organic search is responsible for 53% of all site traffic. (Search Engine Land)
Google controls 88.6% of the search market. Bing controls 4.98%. (Statista)
93% of users do not scroll past the first page of search engine results. (Moz)
78% of consumers prefer to learn about a brand through articles rather than ads. (CoSchedule)
55% of marketers say blog content creation is their top inbound marketing priority. (CoSchedule)
In a study conducted by Search Engine Journal in 2017, SEO leads had a 14.6% close rate (Search Engine Journal)
Voice is expected to be a $40 billion channel by 2022. (Strategy Consultants)
76% of smart speaker users perform local voice searches at least weekly. (BrightLocal)
Just 22.1% report that they generally read the featured snippet and consider their question answered without clicking the blue link. (Moz)
What Is International SEO?
Google and Bing offer search engines in nearly every country and language around the world. International SEO in the practice of getting a website ranked in targeted country and language specific search engines.
8. What Is Local SEO?
Local SEO differs from traditional SEO in that it’s an effort to rank a website for people in a specific region.
Whereas traditional SEO usually involves ranking a site so that people all across the nation (if not all over the world) will find it when they search for a specific keyword or phrase, Local SEO is meant to reach people in carefully defined area (such as Chicago, Illinois or Huntsville, Alabama).
Local SEO is most often applied to brick-and-mortar locations or those targeting consumers in a very specific area, as well as larger franchises that target multiple, specific locations.
For example, if you’re an electrician in Chicago with a website, it’s not likely that you’d want your site to be visible to people in Los Angeles who are searching for an electrician. You would, however, want people in the Chicagoland area to find your website.
Local SEO optimization generally includes claiming and optimizing a business’s Google My Business page, getting local citation listings, generating reviews, and a content marketing strategy that emphasis location-specific keywords and trends.
Keep in mind also that when people search for local businesses, some of the top results are eligible to appear in the Local 3-Pack. That’s a box with highlighted business listings that appear at the very top of the search results.
If you’re running a business in need of Local SEO, you want to be in the Local 3-Pack.
At Ignite Visibility, our team of Local SEO experts knows all the tricks to give your website the greatest chance of landing in the Local 3-Pack.
9. What is An SEO Company?
An SEO company is a Search Engine Optimization Company. This means, the company provides services to business to help them get better listed in search engines like Google, Bing, Yahoo, Yandex and more.
In most cases, they will help with Google primarily. The company focuses on getting a business strategically listed in the search engine so that the website gets traffic and more businesses from people using the search engine. Search engine optimization is a very important and popular digital marketing practices.
Common SEO services include technical audits, link building, content writing, on-page optimization, international SEO, eCommerce SEO, local SEO and more.
10. Why Should I Hire an Search Engine Marketing Company?
If you have plenty of free time on your hands and not a whole lot to do, you can certainly tackle SEO services all by yourself.
That’s probably not the case, though. If you’re like most entrepreneurs or managers, your overworked and stuck with a backlog of action items that you still haven’t handled. That’s why you should outsource your SEO responsibilities to a reputable company.
Then, when that company is handling your SEO, you can take those other priorities off your plate and work on building your business.
11. What Should I Ask an SEO Firm?
There are a number of questions you should ask when interviewing an SEO company that you’re thinking about hiring:
How long have you been in business?
Who are some of your high-profile clients?
Can you provide me with some references?
What kind of reporting do you provide?
How will I know if I’m getting my money’s worth?
What are the latest trends in SEO?
Do you offer a free site audit?
Do you have any experience with businesses in my industry?
What kinds of strategies generally work for businesses in my industry?
How do you keep up with the latest changes in SEO?
What were some of the most recent Google updates?
12. How Much Does SEO Cost?
The actual amount you’ll spend depends on the size of your business, your website traffic, and your overall needs. SEO companies charge between $100 a month and $100,000 a month depending on the scope of the projected.
Most clients pay between $6,000 a month and $60,000 a month.
Many of the larger ones have significant services, technically issues that require expertise, an international presence or need a substantial team.
In some cases, they are large franchisees or multi-location businesses or have multiple websites that need to be managed. We provide custom services for these business and large teams that offer significant value.
13. How long does it take for your SEO services to see results?
SEO is not a one-time deal. It’s an investment that requires maintenance and ongoing attention to see any sustainable results.
6 months is generally a good time frame to see notable results from SEO. During the 6 to 12 month time frame, you will see the largest gains. It’s an investment that requires maintenance and ongoing attention to see any sustainable results.
What makes your SEO company and services stand out?
Launched in 2013 by co-founders John Lincoln and Krish Coughran, Ignite Visibility is a premier full service digital marketing agency based in San Diego, CA.
Our single-focused mission is to provide the most comprehensive offering coupled with the highest level of customer service in the industry.
With over 20 years of combined industry experience, friends John and Krish endeavored to create a more perfect agency and strive every day to achieve that lofty goal.
Your website framework is flawless, but you're not seeing the fruits of your labor? Our onsite SEO approach is tailored to your audiences' search intent throughout their journey.
We help you put the right content, in front of the right people, at the right time.
We work with powerful high-authority domains such as Hubspot, BigCommerce, Drift, G2 (to name a few).
That means we can help you to build relationships and secure sought after content partnerships for your brand. The kinds of relationships and partnerships that result in increased organic and referral traffic.
On the face of it, SEO is a pretty simple concept. You make changes to your website to make it more attractive to search engines for specific keywords. Those search engines reward your website with higher rankings. Result: more people finding your website and business means more revenue!
The closer you are to the top of the rankings, the more people see your website. It’s in the execution that SEO services become more complex.
You need a website that’s relevant to your niche and has a lot of authority. That’s what search engines like to see. Your website offers the answers to users’ questions and you’re a trusted resource for information.
To boil it all down, SEO is a blanket term that encompasses a range of strategies used to achieve high rankings for your website in search engines. And that’s important because 90% of your customers use the internet to find products and services.
Providing SEO Solutions to Grow Your Business
Our team of SEO experts will help you develop a solid foundation and strategy to increase organic search rankings and drive leads to your site.
Taking the time to address your website’s SEO will result in a well-rounded digital strategy for your business.
We adhere to SEO standards and work closely with authoritative publishing partners to build quality backlinks to your website. No matter the size or scale of your SEO needs, we have a solution for you.
Why Logical Position?
As one of the leading Google lead generation ad management agencies, we are dedicated to the success of our clients, following ethical guidelines, and working with the search engines we partner with.
Our commitment to excellence means providing unparalleled customer service, accounts that perform better than our competitors and aligning goals so that both Logical Position and our clients can succeed.
With so many different Google Ads consultants and pay per click management companies to choose from, the most difficult decision you will make is selecting your agency.
For any small or local business looking to stay afloat, search engine visibility is a must.
Running paid ads is a great way to get immediate visibility and highly targeted traffic, but it's crucial that you're working on your long-term organic visibility as well.
The problem is, search engine optimization (SEO) is a complex marketing strategy that requires consistent effort over time.
And this is the conundrum. Local businesses aren't making use of one of the most crucial and effective marketing strategies for local businesses because of the very fact that they are a local business.
Woof. You don't have time to do SEO, but you also don't have the time to learn enough about it to be able to hire the right small business SEO services.
And that's precisely why I've written this post. I'd like to change that for you so here's what we're going to cover:
The basics of what SEO is and why it's crucial for local businesses.
The benefits of hiring small business SEO services.
How to find affordable local SEO services.
What to look for in an SEO service provider.
Search engines are is where your customers are, and it is there that you need to stand out to them and stand apart from competitors. So let's get you equipped to do that.
What is small business SEO?
Before we get into the types of services an SEO agency provides, let's first make sure you have a firm understanding of what SEO is.
Many business owners see search engine optimization (SEO) as an enigma that only those with inside knowledge can solve. Yes, an SEO service company will have the inside knowledge that you don't have, but knowing the basics is a must, and it can be broken down into simple concepts:
Even though you are optimizing for search engines, search engines build their ranking algorithms around user behavior, as they aim to be the most trusted source of information out there. What this means is, at the end of the day, you are really just optimizing for search engine users—aka people just like you.
SEO isn't just one tactic, but a combination of efforts that work in tandem to help search engines like Google find your business website, identify it as trustworthy, organize the information you’re publishing on it, and present it to users searching for it.
Small business SEO services multiple strategies
Let’s look at each component more closely.
One of the most common ways consumers find products, services, and businesses nearest to them is through a search engine (hence the term "local search").
They will enter a search term or question (also known as a keyword) into Google. Google will then return what it has identified as the most appropriate and useful results, showing local results whenever applicable.
In fact, in many cases, the local results take up the entire initial view. This is what I get when I type "camera repair shop" into Google, without even including my location in the query:
The search engines (i.e. Google) we use to find that information use complex algorithms (or formulas) that help to identify, assess, and prioritize pages.
The engine's “spiders” constantly crawl the web, filtering every page they find through this formula and storing the pages in a database (called their index).
This way, when a person peforms a search, Google is actually returning results from its index rather than the live internet.
The important thing to remember is that SEO is about conveying the quality of your website pages and their relevance to particular locations and terms in a language that a computer can understand, such as through meta tags.
In order for your potential customers to find you via a Google search, you need to rank high on Google; particularly, on the first page; ideally, in the top few results.
That’s why you need to optimize your content for search engines. Hence the term “search engine optimization.”
And the optimization part is where a small business SEO service comes into play.
SEO yields strong and sustained results, but only if it's done right. It can be difficult as a small business or solopreneur to perform all of the optimizations correctly, let alone figure out what those tactics are to begin with.
So let's talk about SEO marketing services.
SEO is not just your website. Have you graded your Google My Business listing?
Why hire an SEO services company?
So I've just established that search is very much a localized entity, and it is for this reason that it is a worthwhile small business marketing strategy. But why hire an SEO service company?
SEO is complex
Even though I have just simplified it into its core components above, this does not make SEO any less complex. And small business SEO doesn't make it any smaller than big business SEO.
As mentioned above, SEO is a set of practices that work synnergistically to gain exposure on local search engine results pages.
You may be able to do the bare SEO basics, but if you can't do all of the tacticsc, your efforts may not move the needle and your time will end up being wasted.
SEO requires ongoing work
SEO is not a one-and-done marketing strategy. There are some one-time optimizations you can perform that require little to no maintenance, but real SEO is a constant work in progress. It involves:
Publishing fresh, high-quality content regularly
Updating existing pages constantly for accuracy
Going back in to old pages and adding in links to new pages
Promoting content through other channels like social media and email.
Content promotion is just one of many SEO strategies that work together for your site.
Many small business owners have enough on their plate with running their day-to-day activities.
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